The name Bata became known in then Malaya when the first store opened in the Capitol Building, Singapore in 1930. In July the same year, Tomas Bata had established Bata Shoe Company Limited to carry on the business as manufacturers, distributors and marketers of footwear, as well as dealers in leather and rubber goods. Five years later, a factory was built in Klang, Selangor to produce PVC injected footwear for both domestic and overseas markets.
The Bata brand in Malaysia has come a long way. What used to be a household name for school shoes with the tagline “First to Bata then to school”, has gone on to serve different segments of the market, with other brands such as Bata, Bata Comfit, Bata Industrials, Bata Flexible, Bata and More, Primavera, Tomy, Marie Claire, Weinbrenner, North Star, Bubble Gummers, Ambassador, Baby Bubbles, Power, B.First, Sundrops, Pata Pata and Sandak.
Bata is a leading footwear manufacturer and marketer in Malaysia and operates a retail chain of more than 250 stores which consists of City, Family and Primavera Stores. Each of the Bata retail store differentiates itself in its range of merchandise. Primavera Stores are in the middle to high end, where shoes are up to date in fashion and design. Bata Malaysia also operates the Wholesale Division which services many independent dealers.
To be nearer to the customers and the demanding market situation we moved the Head Office from Klang to Damansara Perdana. We occupy 4 storeys of a 20 storey building appropriately called Menara Bata.
As the largest shoe manufacturer and marketer, Bata Shoe Organization is driven by the mission that is “to be successful as the most dynamic, flexible and market responsive worldwide organization with footwear as its core business”.
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